Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art, a novel, a joke, etc.) that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as "valuable" is similarly defined in a variety of ways.
NTU A&D Book 2008/9
August 28, 2011
Un.titled art directed and designed the prospectus for the Nottingham Trent University Art & Design department. This included asketch-book, unique fold-outs and stencils, a pull-out poster andpostcards of students work. Various paper stocks and five differentcolours were used for the cover art.
Ourinnovative and boundary pushing work with Nottingham Trent Universitywas recognised at both the 2009 SHOUT Awards and Design Week Awards. The NTU Art & DesignProspectus was the winner of the Corporate Brochure category, andjoint over-all winner alongside the Adidas MadeThought project.